Packaging

This journal is plastic-free with just a small recyclable cardboard sleeve.

The Business

LSW London was founded by Lili, a Cognitive Hypnotherapist, who noticed back in 2018 that her clients were experiencing a big improvement by repeating positive habits on a daily basis. Lili realised that consistently carrying out small positive actions lead to her feeling happier and more fulfilled, as was also the case with her clients.

This inspired the first LSW London product, the LSW Mind Cards, which provide 45 carefully curated habits, tools and techniques for everyday life, based on the idea that it’s the small actions we carry out every day that define us. Today LSW London offer a full range of journals and notebooks, E-Books and guided meditations to help you look after different aspects of your wellbeing, live with intention and create healthy habits to positively impact your mental health, with beautiful and effective products.